All posts by rvgordon13

Television by Bobby Gordon

Television lets us sehttps://i0.wp.com/www.marketingmelodie.com/wp-content/uploads/television.jpge life in a different way. With television, we have a way to see the world from our couch. Television developed over time. It wasn’t just a single invention. A series of inventions and discoveries led to the TV that we know and love today. It all started in 1862 when Abbe Caselli invented the Pantelegraph. The Pantelegraph allowed still images to be transferred through wires. Alexander Bell’s telephone transmitted sound through wires in 1880. 1890s saw the invention of motion picture. All of these inventions led to 1928, which saw the first TV station come about. Just 9 years later, CBS was born. From there, TV just continued to grow and get better each and every day.


Television is arguable the most influential invention of the 20th century. TV has come a long way since its invention. In the 1930’s, programs on the TV were very thin. Due to the expensive price, not many people had televisions in their homes. World War II saw a rise in programs and TVs being sold. The military used the TV as a little propaganda machine to recruit soldiers. Post World War II posted a huge economic boost in America. This led to a television golden age. By 1951, over 8 million TVs have been purchased. This led to more broadcast and the start of fictional television shows. People started to switch from the newspaper to television to get the news that they desire. “In contrast to printing, which took more than 300 years to evolve, the technology used in televisions today was developed over approximately 120 years.” (eBook Chapter 10) That being said, the future of television looks incredibly bright due to the fast pace it is evolving.


During the 21st century, television has dramatically changed. Web 2.0 pushes for more of a user-controlled internet. A lot television has moved toward the internet. Most television channels now have an online websites where users can watch free episodes from shows or past news broadcast. Streaming companies such as Netflix have reach over 31 million subscribers. Online streaming companies have already hurt TV ratings. On top of that, people upload illegal content on the internet for streaming. Over 146 million people in this world access illegal content each day and almost half of that involves television. Almost everything that appears on the television is available on the internet. New applications like Aereo, AppleTV, or Roku allow users to pay a small-monthly fee and they get hundreds of channels on their computer. With the internet rising, the future of TV may be falling. However, Smart TVs is new technology that is blending the internet with TV. Paid applications can now be accessed on your HD TV. Going into the future, cable television may be in danger. With on-demand, Web 2.0 and paid streaming applications, people can watch whatever they want whenever they want. I see the future of television combining with the internet to produce an all-around better watching experience. 10 or 15 years from now, television could very well be ruled by the internet. And as I see it, that may not be such a terrible reality.

Decline in cable
Graph of number of people who pay for cable and predictions for the future

“The Future of Reputation” a book report by Bobby Gordon

         The internet today is widely known as the new frontier. It is a place where anybody can connect to the world without leaving their homes. It is mostly considered an amazing thing. The internet provides unimaginable personal communication. Unfortunately, the World Wide Web is not always the safest place and as the world relies more and more on it, the internet becomes more and more dangerous. The main reason it is so dangerous is because nothing on the internet is private. The book The Future of Reputation: Gossip, Rumor, and Privacy on the Internet” by Daniel Solove is a book that is full with examples of gossip, rumors, and ramifications that the internet is not as private as you think.

The introduction is Solove telling us why he wrote this book. In 2005, Solove started up a blog. He said “I found blogging to be enthralling and invigorating. I was fascinated by the thrill of expressing my thoughts to a broad audience yet acutely aware of how people could be hurt by gossip and rumors spreading over the Internet.” In his blog he experienced people twisting he’s words and how he was being a victim of gossip that wasn’t true. Through this blog, he decided to write this book to acknowledge readers of this books the true dangers of the internet.

It starts on a train in South Korea when a dog decides to do his business on board.  The owner of the dog decides to do nothing about it and declares that it isn’t her fault therefore she should not have to clean it up.  Another passenger decides to take a picture of this incident and post it on a popular Korean blog.  Right there and then, that women’s life was ruined.  People began to notice that women’s face and started making fun of her.  It came to the United States when a blogger by the name of Don Park put this story on his popular blog.  Solove used this as a crucial example on how the internet is used for bad.  Yes, it was bad behavior to not pick up your dog’s business on the train, but it wasn’t a deed that needed to ruin a women’s life.

This book really tries to get us to know that absolutely nothing is private when it comes to the internet. With social media sites and blog posts, personal information is being posted to the web at an astonishing rate. Over 55% of teens say that they have online profiles.  Solove has a few examples in his book that has kids being punished, fired from jobs, and suspended from schools from information on the kid’s profiles online.  Bloggers who remain anonymous are often times uncovered.  Solove gave an example of a popular blogger who posted about a bad work experience.  The blog was founded by a supervisor who sent it to the bloggers boss and she was later fired.

The Future of Reputation: Gossip, Rumor, and Privacy on the Internet” is an informative book that leads back to one thing; reputation. To sum it up, this book really has great questions associated to our future and how our reputation can be affected through the internet.  From talking about free speech on the internet to having privacy on the web, this book hits all the right points about the problems on the internet.  Personally, I really enjoyed this book cover to cover and found it to be very insightful through numerous examples that were given by Solove.

This book is a must-read for anyone with the power to obtain the internet.  In a world where 40% of people use the internet, this book can really help someone out.  I especially recommend this book to people who are between the ages of 16 and 24.  These are the ages where social media is most popular.  Posting something bad can really damage your reputation that could greatly affect their future.  Solove hits all the points on how to not be careless on the internet in his novel.  “The Future of Reputation: Gossip, Rumor, and Privacy on the Internet” is a great read on a situation that is highly relevant and crucial in the world today.

Instagram (Bobby Gordon and Dominic Belmonte)

Instagram logo.png Instagram is a free online photo-sharing social media application.  This application is a place where a user can take and post a photo or short video and let their friends see it.  Your friends have to follow you to be able to see your pictures.  Instagram lets people share a story through a photo and caption.   It lets a user tag their friends in a photo and put a caption to it. It has a feature that lets a user put filter on the photo that they are posting to make the picture look better.  Another cool feature it has is that it lets users connect to Facebook so their Facebook friends can see that they have a Instagram account.  Instagram was created in 2010 and has been on the rise ever since.  As of now I believe it is on top when it comes to social media.

Going around campus, we I asked Loyola students what their favorite social media website/ application is.  Almost all of them said Instagram.  However, we got many different reasons on why it is their favorite.  The answer we received the most was that people would rather look at pictures of their friends an see what they have been up too through a picture rather than 140 characters through twitter or a Facebook post.   It is more interesting and they can get more out of someone’s life through a picture rather than just words. Facebook is now overloaded with advertisements and that leads people away.  Instagram barely ever has ads.  Another big reason that people find Instagram more appealing is the user is only following the people they care about.  All of the people we interviewed said they have 600+ friends on Facebook and less than 100 friends on Instagram.  On social media, people are more interested in their close friends rather than a person you are randomly friends with on Facebook.  We also asked if Instagram was always their favorite social media applications and all of the interviewees said no.  They used to like Facebook or Twitter the best, but now its all Instagram.

Before Instagram, Facebook was the medium for picture sharing on the internet. Facebook allowed users to connect with a large amount of their friends on a global scale. Instagram built off of this by implementing a follower system so that people would not only be able to connect with their immediate friends, but also their favorite celebrities. The increasing desire to connect with not only friends but also celebrities catapulted Instagram to the top of the social media industry. This change from the friend method on Facebook allowed Instagram to individualize itself and reach the top of the app download boards across the world.

MyStory to Aruba- Bobby Gordon

I did My Story assignment on my vacation to Aruba during Spring Break.  I chose this because it was the greatest week of my life and I have a lot of pictures and videos from it.  This was the first time that I have ever been out of the country.  My friend Dom asked me to go and stay at his grandparents condo, they have a timeshare in Aruba.  We stayed at a resort called Casa del Mar and it was an amazing place.  Since it was the first time that I was out of the country, I had no idea what to expect.  The fun began right when we got there and it never stopped.  I ate some interesting food and met some awesome people.  The beaches were so nice and the ocean was very warm.  All around, it was an amazing first trip out of the country and I hope to do it again someday.

Kim Kardashian versus Pope Francis (Bobby Gordon and Dominic Belmonte)

Kim Kardashian’s twitter and Pope Francis’s twitter are the complete polar opposites.  On one hand, the Pope tweets nothing but holy sayings and inspirational quotes.  He doesn’t use his twitter to promote himself, unlike Kim Kardashian.  She post pictures of her modeling, pictures of her outfits that she is wearing that day, and pictures of her and her husband, Kanye West.  Kim uses twitter as a place to post pictures and comment about them.  She does it everyday.  The pope posts to twitter every few days and all of his post are sayings about religion or they are inspirational quotes.

When we asked people around campus on how they follow these celebrities, we got some interesting, but expected answers and results.  Nobody that we interviewed, followed both Kim Kardashian and Pope Francis.  It was either one or the other.  Not many of the males that we interviewed followed either one.  Austin Boileau, freshmen, says he follows Kim Kardashian just because “he wants to see how stupid her posts are.”  Robbie Murray, freshmen, follows her because she is attractive.  However, most females that we interviewed follow her.  They all had the same answer in why and that was because they wanted to see her style and outfits.  On the other hand, we only found two people out of about twenty who follow the Pope.  Perry Zipoli follows him because he likes to “keep updated on what the Pope is doing.”  This is a problem because the Pope doesn’t use twitter to update his life.  Mathew Mullins says he follows the Pope to “gain knowledge from him.” As we expected, there was a big difference in the reasons why people follow these two celebrities.

We also used these people about their connections with their favorite celebrities. Most of the people we asked this to were males, so they talked about sports players who play on their favorite local teams. They have a positive connection with these players because of where they play and how good they are on their local team. When we asked them what draws them to these players most of them talked about whether they are really good players, funny on their social media platforms, or are just support charities that they themselves also support. Most of their favorite celebrities were local heroes in their towns or just large social media icons, like Kanye West, who have a huge following around the globe. The next question that we proposed to the individuals that we interviewed was, how do they stay connected with their favorite celebrities? The most common response we received was that they follow them on twitter to stay updated with their daily lives. Twitter offers them the ability to see what these celebrities are up to all of the time, where they are, and who they are hanging out with. It allows them to feel as though they are present with the celebrities all of the time. The next social media platform that they said they followed their favorite celebrities on was Instagram. Instagram allows them to follow different celebrities and visually see what they are doing each day and to have a sneak peak into their lives. Instagram offers them a unique way for them to connect with each celebrity on a more personal level and it allows them to have a much more personal connection with someone they may never have the chance to meet in person.

Video Game Ratings (Bobby Gordon and Dom Belmonte)

The controversy over video games and their content has been a conversation that has been on the forefront of many peoples minds since the creation of the first video game systems. Parents don’t want their kids to be playing any games that have violence or racy graphics in them, and because of this video games receive ratings Ec (early childhood), E (everyone), E10 (everyone 10+), T (Teen), M (mature), AO (adults only), and RP (ratings pending). These ratings are designed to allow players as well as parents figure out what is appropriate for certain age groups. Ratings not only designed as a recommendation, they are also designed so that only certain age groups can purchase these games. Although the age limits are enforced, age restrictions are easily avoidable as parents, siblings, and friends can purchase these games for ages that really should not be playing them. The ratings are meant to protect people of certain ages from being exposed to things that are not suitable for them, however children of younger and younger ages are being exposed to these mature games from a much younger age than intended.

Many current games have sparked controversies in the gaming industry such as, Grand Theft Auto and Call of Duty, because of the violent messages that they reveal. Parents and others have blamed violent mature games like this for violent acts enacted by youths. Many believe that mature games desensitize kids from violence and they do not see the real outcomes of their actions.  On December 14, 2012, 20-year-old Adam Lanza shot and killed 20 children and 6 adult staff members. Many reports have linked this shooting to video games because Adam was apparently obsessed violent video games.  For this shooting, reports say that these game gave him a false sense of courage and rage to actually perform this horrific incident.

It’s hard to tell if this issue can ever be fixed.  Video games have recently become a big part of our society, especially for future generations. Games without violence, sexuality, graphic content, and illegal activities have become less appealing and buyers find them not as exciting as games with that content in it. Slapping a M rating on games is rarely going to stop an underage kid from playing them, as there is really no way to stop kids from playing these games unless video game industries stop creating mature games.

Timeline of Video Game Controversies: http://ncac.org/resource/a-timeline-of-video-game-controversies/

Entertainment Software Ratings Board: http://www.esrb.org/ratings/ratings_guide.jsp

A Puppy’s Tale – Bobby Gordon

February 6, 2015

Budweiser Commercial Analysis

If you were to ask people what their favorite, most memorable 2015 Super Bowl commercial was, almost everyone will say that it was the “Lost Puppy” Budweiser commercial. This advertisement took the crown as best ad of the Super Bowl by far. It captivated audiences around the world and surely it will be remembered for a long time. Right off the bat, the commercial captured everybody’s attention and made them want to continue watching the commercial. The ad begins by showing a cute golden retriever puppy pop his head out of some hay. The sad music in the background and the cute puppy makes audiences curious what there is to be sad about and then forces them to want to watch the whole ad. The next shot reveals the ad is a Budweiser commercial because it shows the signature Budweiser Clydesdale. The puppy then leaps into the wrong car as it drives away causing it to be removed from its home. The puppy is lost and wandering around when we see the owner of it and the Clydesdales upset reactions to their lost puppy. The commercial did a great job of including an emotional appeal with the sad music that plays throughout the advertisement. Audiences’ hope the puppy gets back home safely, and want to know what will happen next, so the ad keeps them watching. When the puppy finally arrives home, there is a giant wolf waiting for him. The music’s tempo increases to make audiences get tense and scared for the puppy. Out of nowhere, Budweiser’s signature Clydesdales come to the rescue and save the puppy. It was a big sigh of relief and the music gets happier and the advertisers hope the audiences will as well. At the end of this ad, the owner, the puppy, the Clydesdales all look happy to be reunited. The ad concludes with the owner sipping on a Budweiser as a sign of his relief.

This 60 second commercial told a deep story that is easy to follow. Even though Budweiser is a product for people ages 21 and over, this commercial appeals to all ages. A 6 year old is able to follow this commercial and establish a positive emotional connection with Budweiser. This commercial may actually be more appealing to people who are under 21 because its fairy-tale type ending intended to capture future buyers. At the very end of the commercial, when the Budweiser symbol pops up on the screen, underneath had the hashtag #BestBuds. Social media sites lit up during and after the Super Bowl using this hashtag knowing that it came from Budweiser.

This lost puppy commercial did everything that a successful ad should do. It used traditional Budweiser symbols with the beer in the commercial and the Clydesdales as well as using new advertisement techniques to successfully create an ad that is surely going to be talked about for a long time. It used psychoanalytic advertising by pulling people in with an emotional story and a lovable main character backed with a perfect music choice.   This commercial appeals to almost everybody and made a great statement towards Budweiser as a company. It used Political economy to reinforce everything that Budweiser has worked up to at this point and successfully added to that. They kept their signature model with their Clydesdales and also added new symbols to their branding. Overall, this commercial was fantastic in every way and will most definitely stay in audience’s heads for a long time. It was memorable, enticing, and gave a good message and in our modern day, that is good advertising.