All posts by dombelmonte

“Medium Theory” Final Question – Dominic Belmonte


Since the creation of language, humans have contained an inherent desire to share ideas and develop new concepts. Different mediums have shaped the interactions of different societies over time, as well as the spread of information and eventually the development of fundamental beliefs. “Medium Theory”, written by Joshua Meyrowitz, examines variables as the senses that are required for specific mediums, as well as how to encode and decode specific mediums. This essay explains the developments from oral culture, to the transitional scribal phase, to print culture, and eventually the global electronic culture; each phase containing it’s own special developments based upon its predecessor.

The original and most basic medium described in “Medium Theory” is the development of oral culture. Oral culture relies completely on the living memory of people because it is essentially the spread of information by the word of mouth. Due to this, oral cultures is ‘closed’ in two senses. First, since the information people are obtaining is only from the people around them, and second, complex ideas are not often spread because they are difficult to remember, even for those who developed them. These problems however were solved with the development of the scribal phase.

The transitional scribal phase developed when written language became more common. It offers a way to preserve one’s ideas in a way that previously would have been impossible to do. Writing down ideas also “establishes the potential for true ‘literature’, ‘science’, and ‘philosophy’.” (Text Ch.2) This phase also allowed individuals to spread ideas to people who did not live next to them. The only major downside to this form was that only people who were very educated could participate. This form eventually led to the development of print culture.

The rise in the modern print culture further enabled the literate middle and upper class members to partake in the immense network of information that was newly available. People began to write about things that the illiterate can not partake in and people began to develop viewpoints and perspectives. These individualized ideas being spread created new conceptions of literary style, fame, authorship, and intellectual property. During this time the emphasis on literacy grew and led to the next medium of the global electronic culture.

The global electronic culture, which is now the main medium around the world, built upon the print culture, and with the help of the internet, created a web of electronic media. This web is shared globally and allows its information to be stored and viewed by anyone worldwide. This availability of information paired with increased literacy rates allows for electronic media to create new types of “shared experiences.” The creation of Web 2.0 plays a large role in this modern spreading of information.

Web 2.0’s services and applications allow users to partake in more interactive and user-to-user interactions than ever before. It offers people the ability to spread information faster than ever before and reach an extremely large audience in a short period of time. This fits into the argument of global electronic culture it can preserve information as well as be experienced by large amounts of people at any given moment. This development is so important because it draws upon the fundamental basis of each medium which is to preserve cultural heritage and spread ideas. The influence of social media outlets that have been created is monumental in the development of future generations and their exposure to important information. However, this development also comes with a large drawback. It proposes the question, how much is too much? Parents must be aware of the content that their children are viewing and new social media outlets have developed new forms of bullying and other negative unintended consequencesSurprised baby boy using a laptop computer     The negative outcomes of Web 2.0 are potentially outweighed by the positive outcomes that have resulted. The Internets ability for instant communication has played a large role in the development of medical advances, collaborations between different global countries, and mediums to support societal change. The development of new mediums have allowed individuals to interact in a way that was never before possible, and permanently changed the way the world operates.

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Memes – Dominic Belmonte and Robbie Gordon

A meme is basically an idea that spreads from person to person within a culture. In the past decade memes have become a large influence on the internet. With the ever growing popularity of the internet as a means of sharing information, memes have become extremely popular. Memes are shared worldwide through a multitude of outlets on the internet such as Reddit, Cheezburger, Tumblr, Twitter, Instagram, Facebook, and more. Many sites have even implemented meme generators so that people have the ability to create memes of their own by choosing and image from a large database and adding their own captions.


With the creation of Web 2.0, people are better suited to spread memes. Chapter 10 of the “Currents in Communication” textbook says that Web 2.0 creates an “‘architecture of participation’ created by web enterprises whose applications invite, facilitate, encourage or make it possible for users to interact, share knowledge and information with each other and construct content.” This encouragement to create content as well as the means to do so has spawned a wave of memes across the internet.

Many famous memes include, Bad Luck Brian, Doge, Grumpy Cat, and more. These memes have taken the internet by storm with their hilarious captions and witty humor. The popularity of these memes have made them icons of popular culture in the 21st century and created an immense interest in creating new content, however, creating a meme is a lot more difficult then it seems. In our attempts to create memes we were unsuccessful in generating much more traffic then a handful of likes by friends of ours. It takes a perfect mixture of elements to create a successful meme as well as generate any web traffic. With the right caption, humorous image, and an audience to share your content with, Web 2.0 allows anyone to create viral memes to be shared with the rest of the world.

Book Report: “Jobs” by Walter Isaacson – Dominic Belmonte


The book that I chose to do a report on was “Jobs” by Walter Isaacson. The book was intended to narrate the transformation of Steve Jobs from a college dropout, to a technology mogul bent on transforming the technological market as it was known. The book focuses on Jobs’ love for innovation and creation and attempts to show how he attempted to transform technology from a very bland area to a medium where innovation and creativity can be combined with feats of technological advancement.

The book essentially follows the path of Apple’s creation through its story line that focuses obviously on Steve Jobs, but also includes information about other employees such as Steve Wozniak, Daniel Kottke, John Sculley, and many more. Steve Jobs’ character is extremely complicated, and his desire to create a beautifully designed technology company eventually ends up alienating many of his close friends. Steve Jobs complicated vision for his company from it’s initial creation caused growing tensions between employees that eventually climaxed in 1985 when Steve Jobs was fired from Apple through a power struggle with John Sculley, the former CEO of Pepsi. Sculley was initially hired by Jobs and appointed CEO because Jobs felt that they shared a vision for his company, ironically as Sculley would be a major proponent of Jobs termination from Apple. One of Jobs’ best friends from the creation of apple, Steve Wozniak, also eventually felt that it would benefit Apple as an incorporation of Jobs was removed from power.

After years of turmoil and managerial change in Apple, Steve Jobs was eventually re-hired by Apple; Jobs entering with a mindset of becoming the most powerful technology company in the world. The creation of computers and other technological advancements such as the iPod, fueled by Jobs love of music and beauty, helped credit him “with revolutionizing the businesses of personal computing, digital publishing, animated movies, tablet computing, music distribution, and cellular phones”.

Currently Apple is one of the most powerful technological development companies and currently it’s stock holds value at 125.32$. Apple would have never achieved the feats that it has without the brilliant imagination of Steve Jobs. Jobs, “began his career as a seemingly contradictory blend of hippie truth seeker and tech-savvy hothead”, and over time he was able to transform his computer business into a leader of the mobile phone industry, music industry, game industry, and much more.

Personally I enjoyed reading “Jobs”, by Walter Isaacson, from cover to cover. Jobs’ path of transformation that it follows was an incredible journey to read about, and the insight on Jobs’ private life that it presented was truly fascinating. It is not everyday that you get to see the life of one of the most important technology moguls unfold in front of your eyes, but the second you pick up this book you are truly immersed. I feel that it was extremely effective in achieving its purpose of documenting the life of Jobs from his teen years to his ultimate death in 2011. The book helped to cement Jobs’ position as one of the greatest technological developers of all time, and although Jobs’ character is not always appealing in the novel, his contributions to society throughout are truly monumental. Even after the death of Steve Jobs, his legacy can be felt in Apple as it continues to shatter technological barriers and releasing products that are beautiful and powerful at the same time. The contributions that Steve Jobs made to the technological world throughout his life will truly be remembered forever, and “Jobs”, by Walter Isaacson, does a great job of making sure the Jobs legacy will be remembered.

My Story – Aruba – Dominic Belmonte

For my project I decided to make a video based on my trip to Aruba this past spring break. It is intended to document what I did while I was there and the places that I visited. The biggest challenge that I had when making this video was figuring out how to use my video editor as well as picking good videos to feature. The video program kept closing and deleting my project, but once I figured out what the problem was, I was able to finish my video. My favorite part of the video was the shot in the beginning of the time lapse that I took of the sunset.

Blade Runner Analysis – Dominic Belmonte, Robert Gordon, Brian Gilfillan, Marc Acevedo

“Blade Runner” has been one of the most critically acclaimed Science Fiction movies since it was released in 1982. Blade runner takes place in a futuristic dystopian Los Angeles. The powerful Tyrell Corporation has released a group of genetically engineered humanoid replicants that to the naked eye seem completely human. Replicants have now replaced humans in doing jobs that are deemed unsafe for human action. The replicants are also deemed too dangerous to take part in regular human society so when they escape their predetermined jobs, they are hunted down and ‘retired’ (killed). These androids have a distinguishing feature that does set them apart, they can be distinguished by applying a Voigt-Kampff test. This test causes the androids to react emotionally and thus their identity is revealed. After a group of renegade replicants escapes, a ‘Blade Runner’ named Deckard is hired to ‘retire’ them and protect society from harm. I feel that “Blade Runner” has been so influential and critically acclaimed because of the impact that it had on future video games and science fiction movies. The movie introduced a new dark style to the science fiction genre and it eventually generated a large cult following. The movie also commented on the idea of humanity and ethics in society. The replicants, although they acted similarly to humans and thought as we do, were considered inhuman due to their creation. This question over what makes something truly human is frequently presented to audiences as they watch the movie. The idea of ethics is also extremely prevalent in this movie as Deckard has an emotional epiphany towards the replicants as the movie comes to its terminus. What is right and what is wrong is on the audiences mind as they either empathize the replicants or spite them for what they done and who they are. The underlying moral question of the humanity throughout movie presents itself through the replicants struggle for life and the character’s perceptions of humanity. Even today this question is relevant in that humanity is often an attribute towards decision making processes in society. As technology increases people are forced to ask themselves if the technologies created, often weapons, are going to ultimately benefit society or be more detrimental towards it. These questions will be asked throughout the future and if ‘replicants’ are really going to exist one day, questions based upon humanity will become the forefront of our society.

Crash The Superbowl – Middle Seat- Dominic Belmonte

Over the years Doritos, a FritoLay company, has established itself as a superpower in the potato chip industry. Every year they continue to amuse audiences with their annual Super Bowl commercial that is guaranteed to bring a smile to audiences faces around the world. This year Doritos hosted a competition, called “Crash the Super Bowl”, where they allowed fans to create their own potential Super Bowl commercials to be aired for millions of viewers worldwide. One of the winners this year created a commercial called “Middle Seat” which focuses on a man sitting in the aisle seat of a plane with an empty middle seat next to him. This man attempts to do just about anything to keep the seat available until he sees a beautiful woman enter the plane. He flashes his bag of Doritos and instantly she wants to sit with him. He is very excited until he sees that she has a baby with her and he realizes he has no shot of a relationship resulting from their seating arrangement.

In this ad Doritos attempts to appeal primarily to a younger group of men around the ages eighteen to thirty. They are appealing to single men as well because the viewers can assume that the man on the plane is single when he attempts to sit next to the pretty woman. Although this ad is framed for primarily men, its comedic tone helps it appeal to a wide variety of other people. Doritos has a history of funny commercials so when people see their logol on the screen, everybody instantly wants to watch. Doritos successfully includes a cute factor to this video as well because it includes an adorable baby that is sure to get a collective “aww” from anybody watching the ad.

Doritos also uses a wide array of symbols to get a deeper point across. In Doritos current campaign they are focusing on the idea, “for the bold”, so they attempt to present that in this ad. The main character in this ad acts boldly when he keeps pushing off everybody he doesn’t want next to him and he asks the woman to sit next to him. The ad promotes that because he is holding his Doritos, he is more bold. She also sees him as a more bold individual because he is holding the Doritos when he motions to her revealing that there is an empty seat next to him. The “for the bold” motto that Doritos is going for is a major factor of their current ad campaigns and this ad reveals them very well.

The Doritos reinforced their easygoing company with their comedic ad for another year and they were able to combine this with their new “for the bold” motto. Doritos already had one of the biggest fan bases in terms of their advertisements and this year, they used their “Crash the Super Bowl” idea since 2006 as an attempt to attract more viewers and capture an even larger fan base because it give their consumers a chance to make their own contribution to the Super Bowl.

Medium Theory – Dominic Belmonte and Robert (Bobby) Gordon

Instagram is a fun new online way to share your visual experiences with friends, family, and viewers around the globe! This social media platform allows its users to choose from a plethora of photo filters to add to their photos and add a little pizzaz. Users have the ability to have a public or private account so that not just anybody can see their photos. Instagram utilizes a follower system so that users can acquire followers and see just how many people are really viewing their profile. Users can post captions on their photos to allow viewers to know a little bit more about each particular photo that is being taken. Users have the ability to tag other users in their photos to collaborate with others who were present when the photo was taken. Instagram is available worldwide and currently it has over 3 million monthly active users and is one of the fastest growing social media platforms available. #InstaSwag