Jonathan Flink – 523 words
Newspaper organisations throughout the ages have flourished throughout the ages for a multitude of factors, and they continue to remain relevant primarily because of the information they have and how they are able to send it out to the world. Newspapers have changed dramatically over the course of history – from the times of the Revolutionary war, all the way up until today.
The largest change for newspapers was the news being printed on newsprint and the use of the printing press. Automation for newspaper production had boosted the amount of newspapers that could be put out to the world in the early days, and the way the automation evolved continued to pump news to the masses. A development such as this was the leading cause to the boom of the newspaper industry; several different newspapers began appearing in major cities globally, publishing morning, afternoon and even evening additions. Where the early papers only gave the generic news, supply and demand had the newer papers giving readers not only news, but weather, sports and many other topics that informed them.
Over time, because of the need to meet popular demand, newspaper costs rose and the number of subscribers began to fall. A drop in subscribers was a cause by an increase in the use of technology. The world no longer required paper and ink when they had electronic delivery such as tablets and smartphones to meet the consumer’s timely demands on when and how they want the news presented to them – or what type of news they want to see.
Newspaper convergence can be taken both positively and negatively. Convergence shows how the global society has progressed technologically – we can access content much easier than we could three-hundred years ago. It has created more jobs within newer industries such as app development. However, convergence has also left a negative impact on the newspaper industry. Although technology seemingly has suppressed and outdated the use of the newspaper, the media has adapted to the change by offering online editions of their newspapers. Technology allows newspapers to move beyond the printed page and into a digital world. Although the content might not have changed, how it is created, distributed and accessed is definitely something that has.
If we take a look at a newspaper that has nearly benefited from convergence such as the Baltimore Sun, we can observe the different aspects of what the paper and electronic versions have to offer – and find that both are not so different from each other. Where a traditional newspaper covers large-scale articles that cover entire pages, the Baltimore Sun website offers its reader a multitude of articles on their home page. Each section ranges from Top News to popular news – sports, entertainment and politics galore. Advertisements to stamp much of the website, but only to give it support. This is only a newer version of the advertisement we are already used to in printed versions. All-in-all, there is little different between the two, yet so much has changed. One thing remains certain – the content will never change, but the way it is given to us will always evolve.