A meme is basically an idea that spreads from person to person within a culture. In the past decade memes have become a large influence on the internet. With the ever growing popularity of the internet as a means of sharing information, memes have become extremely popular. Memes are shared worldwide through a multitude of outlets on the internet such as Reddit, Cheezburger, Tumblr, Twitter, Instagram, Facebook, and more. Many sites have even implemented meme generators so that people have the ability to create memes of their own by choosing and image from a large database and adding their own captions.
With the creation of Web 2.0, people are better suited to spread memes. Chapter 10 of the “Currents in Communication” textbook says that Web 2.0 creates an “‘architecture of participation’ created by web enterprises whose applications invite, facilitate, encourage or make it possible for users to interact, share knowledge and information with each other and construct content.” This encouragement to create content as well as the means to do so has spawned a wave of memes across the internet.
Many famous memes include, Bad Luck Brian, Doge, Grumpy Cat, and more. These memes have taken the internet by storm with their hilarious captions and witty humor. The popularity of these memes have made them icons of popular culture in the 21st century and created an immense interest in creating new content, however, creating a meme is a lot more difficult then it seems. In our attempts to create memes we were unsuccessful in generating much more traffic then a handful of likes by friends of ours. It takes a perfect mixture of elements to create a successful meme as well as generate any web traffic. With the right caption, humorous image, and an audience to share your content with, Web 2.0 allows anyone to create viral memes to be shared with the rest of the world.