Memes are very humorous pieces of media, in the form of an image, video, or piece of text, that often go viral. Memes have been around for longer that you’d expect. They are the new way we tell jokes, stories, or spread ideas. However, instead of being passed on by word of mouth, they are shared across the worldwide web. They are spread mainly on platforms such as Tumblr, Twitter, Instagram and Facebook. There are also websites exclusively for meme sharing and creating such as “Can I Have a Cheezburger.”
The success of memes is largely due to its connection with Web 2.0. Web 2.0 “refers to tools that make it very easy to create and post content to the Web” and since social media platforms “are all driven by user-generated content,” the meme can thrive and be easily created and distributed (Currents in Communication).
Some famous memes that I know of are the “Bad Luck Brian” meme, Kermit’s “But that’s none of my business,” the kid in the Spongebob PJs during picture day, and the “Hey girl” memes featuring Ryan Gosling. These memes became popular as they have the ability to fit as reactions to many different scenarios in life. They put a smile on everyone’s face and lighten up the mood. Believe it or not, memes actually can create profit. The creator just has to place an ad next to or in a video clip or picture and when it gets buzz they get pay.
In my own experience, creating a meme took creativity. You had to think about what is popular and being talked about in media today. To get views you need to share a widely accepted opinion. So for my meme I did a play on the “Hey girl” memes (similar to the one below). However, I don’t think I went about sharing it in the right way. I put mine on Tumblr. On Tumblr, you can only see how many likes and reblogs it got. Mine got a few, but I’ll never know how many eyes saw it.