The bestseller biography Steve Jobs, by Walter Isaacson, is about Apple co-founder Steve Jobs. This novel is based upon more than forty interviews with Jobs conducted over a two year span of time, including interviews with family, friends, colleagues, competitors, and adversaries. The author catalogs the story of Jobs’ life and intense personality of a intuitive young entrepreneur whose passion for perfection revolutionized personal computers, animated movies, music, phones, tablet computing, digital publishing, and the world as we know it today.
When America was looking for ways maintain its innovative and technological edge in the world, Steve Jobs stood as an ultimate icon. He realized first-hand that the best way to illustrate technological advancement and consumer needs in the twenty-first century was to connect us with technology. Jobs built a company that gave mankind new and powerful technology. Although Jobs had cooperated with Isaacson during the writing process of this book, he asked for no censorship of the content that would be told to the world, letting all information go up for grabs. He encouraged the interviewees to speak honestly.
I believe that the most hilarious part of the biography is three-fourths of the way through the book. Isaacson writes that in 2009, Jobs was recovering from a liver transplant and pneumonia. During his recovery, a doctor attempts to place a mask on his face while Jobs is sedated, but to the doctor’s surprise, Jobs rips the mask off and tells the doctor that he refuses to wear it because he hates the design. He then orders the doctors to bring five different mask options so he can pick the design he likes most. This points out just how much of a control freak Jobs had been, but also a remarkable one. The author of the book makes known that although Jobs had not been much of a visionary or engineer, he made up for it with his business and marketing skills. He had the intuitive mindset to figure out what the customer desired before the customer would have any remote idea of that it was that they wanted. Rather than the money side of things, Jobs had been more interested in the products his company pumped out yearly. He realized that if he got the products right, the money would just come secondhand.
The author also goes into great detail discussing moments in Apple’s history during Jobs’ tenure such as his turnaround of the company after he left and then returned as CEO for Apple in 1997 after the company had lost nearly a billion dollars, but returned the profits lost in his first quarter in the new position. Another time when Isaacson goes over how with the launch of the iTunes Store, the company projected to sell only a million songs in six months, but ended up selling a million songs in six days.
Out of all of the interesting facts and opinions from different interviewees, the author definitely gets the point across that Steve Jobs was most definitely considered a “weird man“. Facts such as how Jobs was convinced that his vegan diet meant that he didn’t need to wear deodorant or shower more than once a week proved much of the opinions made, and is enough to sway even the most avid fan of Jobs to realizing just how different Jobs was.
All in all, Isaacson does a terrific job writing about the life of the great CEO of Apple, while making sure to catalog the type of man he truly was without all of the pomp and circumstance of the media that portrays Steve Jobs as some amazing inventor and perfect person. One thing is for certain: there will never be another man like this one.
I would highly recommend this biography for anybody who would be interested in learning more about who Steve Jobs really was asa a person, and many of the ‘what-if’ scenarios that could have developed at Apple. In addition, I would like to add that if you are anybody who is a huge apple fan, this is the book for you.
Steve Jobs by Walter Isaacson was published in 2011 by Publisher Simon & Schuster in E-book, Print and Audiobook versions. You can easily find a copy of this book on Amazon, Kindle, or the iTunes Store for roughly $12.99.
Isaacson, Walter. Steve Jobs. New York: Simon & Schuster, 2011. Print.