Book Report: The Art of Social Media by James Nemia

Mastering Social Media

In a world where social media is beginning to engulf our lives, it is extremely important that we are using social media the right way. The book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick gives the ultimate tips on how exactly to use social media. Their tips focus on how to be noticed on social media when there are millions of other users taking the attention away from you.

The first big idea of this book was teaching people how to get noticed through social media. It seems like the authors are directing this book towards people that are either in college looking for work, or people already in the business field that are trying to learn how social media works. The first chapter pertains to people that are new to social media, because it is all about how to optimize your profile. They give tips on what kind of profile picture will grab someone’s attention to what to put in you biography for when you’ve grasped the interest of whoever is on your profile. In my experience on social media I would have to agree that the biggest thing that catches my attention is the first picture I see. Depending on what the first picture is decides if I am going to continue on a profile.

Guy Kawasaki exclaims “If you’re not pissing people off on social media, you’re not using it right” (Kawasaki 45). This is a big part of social media. Drawing attention to yourself is key to social media because once someone sees your post, depending on how interesting it was to them they will either continue on to your profile, or they will scroll passed your post. This part of the book is teaching the reader how to post on social media. It gives specifics on your posts based on length, content, and visuals.Screen Shot 2015-04-05 at 5.07.50 PM

This graph comes from the article “2013 Social Media Trends and Your Business.” 

Presently numbers rising above 71 million people checking social media multiple times per day, it is a great way to promote a business. With the ability to create events on Facebook or tweet about gatherings you can attract a much larger crowd. Or even if it is not a formal event, even just creating a page for your business will get the attention of others. In the blog post “Why Social Media is Important for Your Personal and Professional Life” by Lindsay Patton-Carson, she explains that you can use Facebook for to promote your business by providing updates of new information through posts, photos, videos, or links. These strategies will help attract the attention of others towards your business.

People use social media for many different things. After using the library search engine I found an article “Why Use Social Media?” After all of the research was done, the reasoning for using social media came down to people wanting to stay connected or talk about a shared interest. This is where the book The Art of Social Media comes in handy. When you are connecting with people online, or chatting with new people about a topic, you want these people to think that you are not a boring person, and your profile will tell them a lot about you. Your photos, posts, and info about you are very important for your image, and this book is the guide to a good profile.

While the world revolves around social media, you better know how to use it correctly. This book gives the ultimate tips on how to master social media and become social media savvy. It is important to have these skills to be able to attract people to whatever you want them to see in your profile. The Penguin Group published this book in 2014 and on Amazon it is sold new for $19.23. I would recommend this book to someone that is both looking for a job and trying to become known, or a business owner that is trying to promote their business. And after reading this book and getting all these tips, if you’re still not sure you are using social media correctly, you can answer these Questions.


“Why Social Media Is Important for Your Personal and Professional Life.”Udemy Blog. N.p., n.d. Web. 01 Apr. 2015.

“Are You Using Social Media Correctly? – Ingenex Digital Marketing.” Ingenex Digital Marketing. N.p., 13 May 2014. Web. 01 Apr. 2015.

“2013 Social Media Trends and Your Business – Heidi Cohen.” Heidi Cohen. N.p., 09 Apr. 2013. Web. 01 Apr. 2015.

Kawasaki, Guy, and Peg Fitzpatrick. The Art of Social Media: Power Tips for Power Users. N.p.: n.p., n.d. Print.


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