The book that I chose to do a report on was “Jobs” by Walter Isaacson. The book was intended to narrate the transformation of Steve Jobs from a college dropout, to a technology mogul bent on transforming the technological market as it was known. The book focuses on Jobs’ love for innovation and creation and attempts to show how he attempted to transform technology from a very bland area to a medium where innovation and creativity can be combined with feats of technological advancement.
The book essentially follows the path of Apple’s creation through its story line that focuses obviously on Steve Jobs, but also includes information about other employees such as Steve Wozniak, Daniel Kottke, John Sculley, and many more. Steve Jobs’ character is extremely complicated, and his desire to create a beautifully designed technology company eventually ends up alienating many of his close friends. Steve Jobs complicated vision for his company from it’s initial creation caused growing tensions between employees that eventually climaxed in 1985 when Steve Jobs was fired from Apple through a power struggle with John Sculley, the former CEO of Pepsi. Sculley was initially hired by Jobs and appointed CEO because Jobs felt that they shared a vision for his company, ironically as Sculley would be a major proponent of Jobs termination from Apple. One of Jobs’ best friends from the creation of apple, Steve Wozniak, also eventually felt that it would benefit Apple as an incorporation of Jobs was removed from power.
After years of turmoil and managerial change in Apple, Steve Jobs was eventually re-hired by Apple; Jobs entering with a mindset of becoming the most powerful technology company in the world. The creation of computers and other technological advancements such as the iPod, fueled by Jobs love of music and beauty, helped credit him “with revolutionizing the businesses of personal computing, digital publishing, animated movies, tablet computing, music distribution, and cellular phones”.
Currently Apple is one of the most powerful technological development companies and currently it’s stock holds value at 125.32$. Apple would have never achieved the feats that it has without the brilliant imagination of Steve Jobs. Jobs, “began his career as a seemingly contradictory blend of hippie truth seeker and tech-savvy hothead”, and over time he was able to transform his computer business into a leader of the mobile phone industry, music industry, game industry, and much more.
Personally I enjoyed reading “Jobs”, by Walter Isaacson, from cover to cover. Jobs’ path of transformation that it follows was an incredible journey to read about, and the insight on Jobs’ private life that it presented was truly fascinating. It is not everyday that you get to see the life of one of the most important technology moguls unfold in front of your eyes, but the second you pick up this book you are truly immersed. I feel that it was extremely effective in achieving its purpose of documenting the life of Jobs from his teen years to his ultimate death in 2011. The book helped to cement Jobs’ position as one of the greatest technological developers of all time, and although Jobs’ character is not always appealing in the novel, his contributions to society throughout are truly monumental. Even after the death of Steve Jobs, his legacy can be felt in Apple as it continues to shatter technological barriers and releasing products that are beautiful and powerful at the same time. The contributions that Steve Jobs made to the technological world throughout his life will truly be remembered forever, and “Jobs”, by Walter Isaacson, does a great job of making sure the Jobs legacy will be remembered.